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Apple Pursues Google in the Education with a $299 iPad, Software

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Apple Pursues Google in the Education with a $299 iPad, Software
Photo: Charles Rex Arbogast, AP

Apple Pursues Google in the Education with a $299 iPad, Software

The Apple Inc. is going head-to-head with a Google in the education, a market the iPhone maker is helping pioneer but has yet to languish.

For the first time in several years, Apple is releasing hardware which is specific to education that is a new iPad square up against the Google’s cheap Chromebook laptops, which have become more popular in the schools. Apple is also introducing a new education service which is known as Schoolwork; it is competing with a Google’s Classroom software.

The new iPad has a 9.7-inch screen, and it costs $299 for the students and schools and $329 for the other users. It is supporting the Apple Pencil accessory, a first for a non-Pro iPad model. The New versions of its iWork productivity apps are work with the stylus, which costs $89 for the students, $10 below the regular price.

The Apple executive Greg Joswiak is called the new iPad faster than the virtually any Chromebook, during an event at a Chicago school on Tuesday. It is the first time Apple holding a product that launches a gearing towards education since in the year 2012 when it is unveiling a tool for designing e-books for the iPad.

Yesterday, ahead of the Apple’s announcement, Google, and a partner AsusTek Computer Inc. announcing a $329 tablet which is powering through the same Chrome operating system that runs a Chromebooks. Most of the non-Apple tablets which is running Google’s Android mobile operating system.

Apple is accounting for 17 percent of the mobile which is computing shipments to American students in a kindergarten through the high school, according to a data from the third quarter of the year 2017 publishing through Future Source Consulting.

Apple Pursues Google in the Education with a $299 iPad, Software
Photo: Christopher Dilts/Bloomberg

The Devices are running Google’s operating systems which is holding 60 percent of the market, and Windows PCs has a 22 percent. But Macs and iPods are making up less than 20 percent of the Apple’s sales combining, students and teachers that are a crucial market to drive the future purchases.

The Marketing executive Susan Prescott is announcing a new app which is called Schoolwork for the iPads that helps teachers to assign work and monitor the student in progress.

The iPhone maker also unveiling a new service is known as Class Kit, which allows the developers to write apps that integrating with the Schoolwork service. It will let the teachers send students to specific parts of apps to conducting classwork or access the material. The new apps are available in June, says the Apple.

The company also says that the Apple student accounts through the schools which is get 200 gigabytes of iCloud storage for free, comparing to the usual 5 gigabytes. The Google’s G Suite for the Education service offers unlimited cloud storage, and a new Chromebooks that is comes with 100 gigabytes of free room for the two years.

With the cheaper iPad and a new education platform, Apple is banking on changing its foothold in the education, but the lower cost tablet also helps to buy iPad that sales more widely.

The iPad business is recently returning to growth after many declining quarters, that demand for tablets is weak. According to the research firm IDC, the market shrank by about 7 percent in the year 2017. Apple was growing 3 percent last year, and it leads the industry with about a quarter of the market.
A cheaper model that integrates the Apple’s hardware with a new service to help to revive the tablet market. Later this year, Apple plans to unveil a redesigning iPad Pro with features from the iPhone X such as facial recognition. The Bloomberg News was reporting last year.

The new iPad is still including the Touch ID fingerprint scanner, versus Face ID 3-D sensor system on the iPhone X. But the tablet is adding a new A10 Fusion chip which is first releasing in the iPhone 7 in the year 2016, up from the A9 in the previous low of cost iPad.

Apple is also previewing a new feature which is called Smart Annotation that lets the users annotate a specific word on a page. An update to the Pages iWork app also allows the users to create their digital books via on the iPad.

The company says that its Classroom student- management app for a iPads is coming to Mac computers, and it is updating its Swift Playgrounds coding application with support for building augmenting reality apps. The Apple also announced a new curriculum known as “Everyone Can Create” that helps the teachers to conduct lessons on music, photography and video creation.

The software announcements are not Apple’s first stab in the education market. Steve Jobs is making schools a priority for the Apple early in its life.

But as the company has driving toward mass-market and higher-margin products in the recent years. Google and Microsoft Corp. has a success breaking into the classrooms with inexpensive laptops and tablets. Last year, the global educational technology market was generating around $17.7 billion in the revenue, according to a research firm Frost & Sullivan.

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