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    Female-fronted films have become commercially viable for producers Kajol Says

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    Female-fronted films have become commercially viable for producers Kajol Says. Bollywood actor Kajol believes the female-fronted films have become commercially viable for producers to rethink their strategy.

    Female-fronted films have become commercially viable for producers Kajol Says
    Actor Kajol. Photo: File

    Female-fronted films have become commercially viable for producers Kajol Says

    In an interview with the Press Trust of India, the actor said producers were earlier reluctant to back such project because box office response was not very encouraging for such films though they garnered good reviews.

    She also said, “It’s finally become financially viable and the numbers are coming in. I think that’s the main difference. Such films were always being made but they were not doing well as other films were or maybe the ratio was much less. The ratio and the numbers are adding up now.”

    Thanking the audience for changing their mindset, the actor said, “I thank our audiences for changing the mindset and deciding they want to watch every kind of films. Finally, it has become financially viable to even think of projects that don’t have big superstars in them,” she says.

    The actor’s latest Helicopter Eela released on October 12 and the actor says the project, being a home production, provided her the freedom to enhance her performance.

    The Helicopter Eela actor continued, “If you look at the best directors, I’m not talking about movies but directors, all of them have had very strong characters, very strong female characters in their films.”

    “I think every character of theirs has been well rounded and so I think that’s the most important point that we need to take home with us,” she added.

    “And that’s something that every parent feels, that overwhelming love for your child. It is probably the only love in the world that’s unconditional, you may not like some of the things they do to you but you will always love them,” she says.